Paul Easther

When psychologists study how people remember things, they’ve discovered something fascinating: We don’t remember everything equally. We tend to remember the beginning and the ending best. Everything in the middle?Often… a blur. This is called the Serial Position Effect — and once you understand it, it can quietly transform the way you write children’s books. […]

A boy sits on his bed.Pyjamas on.Teddy in his arms.Sun going down. Nothing is “happening”. No monsters.No explosions.No jokes. Just… quiet. So here’s the question: Why would an author waste a whole page on this? Look Again Most people glance at this scene and think: “Nice picture. Bedtime. Calm.” And move on. But writers should

Ever notice how some stories feel instantly right? You haven’t read them before.You don’t know the characters.Yet somehow… they feel like home. That’s not an accident. That’s collective consciousness at work. 🌍 What Is “Collective Consciousness,” Anyway? It’s the idea that humans share deep emotional patterns. Across cultures.Across centuries.Across generations. We all understand: Before writing.Before

Why Some Images Stop Us Scrolling (and Others Don’t) Have you ever noticed how some book covers grab you instantly… …and others vanish into the background like wallpaper? It’s not luck. It’s not expensive software. It’s not even “great drawing.” It’s something quieter. It’s visual mojo. Let’s break it down. 1. The Eyes Come First

Let’s get something out of the way first: Being “bad at school” is not a life sentence. It just feels like one when you’re sitting in a classroom staring at a spelling test thinking, “Well… this isn’t going great.” For decades, we’ve been sold one main story: Do well at school → Go to uni

Let’s be honest. We all say we’re  adults now.We enjoy “complex characters.”We appreciate “moral uncertainty.”We pretend we don’t need simple good guys and bad guys anymore. And yet… We still binge shows where someone clearly is the ‘bad guy’.We still cheer when the villain finally gets what’s coming.We still secretly love stories where the good

Ever noticed how some artists become unreachable the moment they “make it”? One day they’re chatting, sharing, encouraging. Next day? Silence.No replies.No time.No interest. What happened? They became a brand instead of a person. Every message now gets filtered through:👉 “What’s in this for me?” Surrounded by praise and followers, humility quietly disappears.They forget they